Programme

Sport, Business & Education

Hitting Sport Management on the Rise

The EASM Conferences traditionally include practitioner sessions where a variety of topics are discussed. Those sessions are key in bringing together both scientific research and real business experience in Sport Management.

The 19th EASM Conference Madrid 2011 will introduce a novelty, The Forum on Sport, Business and Education, designed to host the local community of experts and practitioners so as to discuss topics that are particularly relevant from a local perspective. The Forum is open to all Delegates, as we are certain that both topics and speakers are of interest to all. The presentations will be done mainly in Spanish with simultaneous translation into English available for all international Delegates attending the sessions.

The Forum will cover:

• Thursday 8
  Football: The Impact of the World Cup
• Friday 9
  Tennis: The Never Ending Business
• Saturday 10
  TBC

Keynote speakers will present their remarks on specific subjects such as Sports Policy Factors Leading to International Sporting Success; The Role of Sport in Education; Measuring the Impact of Major Sporting Events; The State of Tennis Sponsorships; The World Cup: How to measure its impact and how to justify investing in it; The Impact of the Final Champions League in Madrid: Lessons learnt; Branding in Football; and Naming rights.

The topics will also be discussed in round tables designed to that effect.

We hope that this new format will add to the interaction between professionals and academics and will also bring new opportunities for specialised speakers and the public to debate on sports that have experienced a notable increase in exposure and business generation in the last years.

Conference Organiser: GB Consulting - Pedro Teixeira 10 2º Oficina 7 - 28020 Madrid - Spain
Phone: +34 91 556 38 06 / Fax: +34 91 555 32 90 / Email: info2011@eventsgb.com / Web: www.eventsgb.com