Madrid, July 19, 2011 --We are most pleased to welcome Mr. Juan Briz, Communication Director of BNP Paribas, Spain, as keynote speaker at the Forum on Sport, Business & Education, with his talk:

“BNP Paribas: A lasting and innovative partnership with tennis”

Undoubtedly, BNP Paribas has built up a prestige of its own in supporting Tennis as a leading sponsor for almost 40 years. We will have the opportunity to share the BNP Paribas experience at the EASM Forum on Sport, Business and Education.

The Forum on Sport, Business and Education, is designed to host the local community of experts and practitioners who can bring an international perspective on topics related to Football, Golf and Tennis. The presentations will be done mainly in Spanish with simultaneous translation into English, and will be available for all international Delegates attending the sessions. The topics will also be discussed in round tables designed to that effect.

Since 1973, BNP Paribas has forged a deep and lasting partnership with tennis. It is recognised today as the number one tennis global sponsor. As the bank expands its business activities, tennis helps BNP Paribas to enhance awareness of its brand worldwide. Through creative approaches, BNP Paribas continues to show its loyalty and genuine enthusiasm for this sport in the years to come.

Wearetennis.com: An innovative platform

The launch of wearetennis.com: in 2011, the presence of BNP Paribas on the web is being reinforced through the launch of a new website devoted entirely to tennis: wearetennis.com. Here, fans can find the latest news on the world tour, as well as exclusive content, including blogs and a section of contests in which VIP seats for the biggest tournaments in the world can be won.

BNP Paribas

BNP Paribas is a European leader in global banking and financial services and one of the strongest banks in the world. Present across Europe through all its business lines, the Group has four domestic retail banking markets in France, Italy, Belgium and Luxembourg. It has one of the largest international networks with operations in more than 80 countries and 204,600 employees, including 162,800 in Europe, 15,000 in North America and 12,000 in Asia.

The Forum monographic sessions are:

• Thursday 8
  Football: The Impact of the World Cup
• Friday 9
  Tennis: The Never Ending Business
• Saturday 10
  TBC

Keynote speakers will present their remarks on specific subjects such as Sports Policy Factors Leading to International Sporting Success; The Role of Sport in Education; Measuring the Impact of Major Sporting Events; The State of Tennis Sponsorships; The World Cup: How to measure its impact and how to justify investing in it; The Impact of the Final Champions League in Madrid: Lessons learnt; Branding in Football; and Naming rights.

Conference Organiser: GB Consulting - Pedro Teixeira 10 2º Oficina 7 - 28020 Madrid - Spain
Phone: +34 91 556 38 06 / Fax: +34 91 555 32 90 / Email: info2011@eventsgb.com / Web: www.eventsgb.com