Madrid, August 08, 2011 -- Stefano Bernabino, Chief Editor at Eurosport International, keynote speaker at the Forum on Sport, Business and Education on Thursday 8. Football: "The Impact of the World Cup".

We are delighted to welcome Stefano Bernabino, 38, Chief Editor at Eurosport International, as keynote speaker at the Football Forum. Stefano, an expert sports journalist, is responsible for football and cycling. He has covered the Tour de France, the Giro d’Italia, both the Summer and Winter Olympics and the FIFA World Cup in South Africa, where he worked alongside some of the biggest names in football such as Arsene Wenger, Patrick Kluivert and Roger Milla.

This year alone he has covered the Women's World Cup in Germany, revamped Eurosport’s highly successful football show, Eurogoals, and co-hosted the official prize-giving ceremony at the Tour de France.

Before joining Eurosport's TV department, Stefano was responsible for the group’s websites when they were created in 1998. He holds an MA in Mass Communication and Journalism from the University of Turin and has also studied in the US. He is, understandably, a great Torino fan.

The Forum monographic sessions are:

• Thursday 8
  Football: The Impact of the World Cup
• Friday 9
  Tennis: “The Never Ending Business”. Opening Keynote Speaker: Jan Menneken, Executive Director Commercial of the ITF “Implementation and Return on Investment on Global Sponsorships”
• Saturday 10
  TBC

Keynote speakers will present their remarks on specific subjects such as Sports Policy Factors Leading to International Sporting Success; The Role of Sport in Education; Measuring the Impact of Major Sporting Events; The State of Tennis Sponsorships; The World Cup: How to measure its impact and how to justify investing in it; The Impact of the Final Champions League in Madrid: Lessons learnt; Branding in Football; and Naming rights.

Conference Organiser: GB Consulting - Pedro Teixeira 10 2º Oficina 7 - 28020 Madrid - Spain
Phone: +34 91 556 38 06 / Fax: +34 91 555 32 90 / Email: info2011@eventsgb.com / Web: www.eventsgb.com