Madrid, August 22, 2011 --We are delighted to welcome Dr. Sven Pastowski, Project Manager Group Services in adidas Group, who joins us as Keynote Speaker at the Forum on Football.

Dr. Pastowski will talk to us about “adidas and the FIFA World CupTM: Selected aspects from the past, present and future”.

Sven Pastowski studied business administration at the University of Bayreuth and started his professional career as a research assistant at the “Chair of Services Management” in Bayreuth. In 2003 he finalized his PhD studies and continued working as assistant professor at the University of Bayreuth. His scientific interests centred on all aspects of services management, focussing on strategic and operational marketing aspects, market research, and service quality management. Most of his research and consulting projects were related to the services in sports, tourism, culture, and education markets.

In 2005 he started working for the adidas Group reporting to the General Counsel. In his current position as Project manager Group Services he is in charge of various cross functional projects on a group wide basis, internal service projects and board-initiated projects in headquarters and global locations. He is engaged in external relations with academic and research institutions, governments, and federations from the sporting goods industry. Lately he was responsible for the adidas Group’s social business initiative in close cooperation with adidas Group’s sustainability programs.

About the adidas Group

For over 80 years the adidas Group has been part of the world of sports on every level, delivering state-of-the-art sports footwear, apparel and accessories. Today, the adidas Group is a global leader in the sporting goods industry and offers a broad portfolio of products. Products from the adidas Group are available in virtually every country of the world. Our strategy is simple: continuously strengthen our brands and products to improve our competitive position and financial performance.

Sustainability programs

The adidas Group has introduced its Environmental Strategy 2015 - a five-year plan to re-engineer the company’s approach to environmental management by focusing on significant improvements along the entire value chain.The Strategy is based on extending existing programmes to deliver process efficiencies at every stage of the value chain: from product design, development and sourcing to logistics, own sites and IT systems. As a result, the improved value chain enables the company to offer more sustainable products to consumers, thus improving the Group’s environmental footprint.

Find out more about the adidas Group: Adidas-Group.com

The Forum monographic sessions are:

• Thursday 8
  Football: The Impact of the World Cup
• Friday 9
  Tennis: “The Never Ending Business”. Opening Keynote Speaker: Jan Menneken, Executive Director Commercial of the ITF “Implementation and Return on Investment on Global Sponsorships”
• Saturday 10
  TBC

Keynote speakers will present their remarks on specific subjects such as Sports Policy Factors Leading to International Sporting Success; The Role of Sport in Education; Measuring the Impact of Major Sporting Events; The State of Tennis Sponsorships; The World Cup: How to measure its impact and how to justify investing in it; The Impact of the Final Champions League in Madrid: Lessons learnt; Branding in Football; and Naming rights.

Conference Organiser: GB Consulting - Pedro Teixeira 10 2º Oficina 7 - 28020 Madrid - Spain
Phone: +34 91 556 38 06 / Fax: +34 91 555 32 90 / Email: info2011@eventsgb.com / Web: www.eventsgb.com